SILCA has appointed Mohawk’s UK as its distribution partner for the United Kingdom and Republic of Ireland, as the premium cycling accessories brand looks to expand its presence across both markets.
The agreement will see Mohawk’s UK support SILCA’s dealer network and growth strategy in the territory, with Adrian Yate and George Gori serving as field sales representatives. Jamie Mitchell, general manager of Mohawk’s UK, will oversee the partnership and lead brand growth initiatives across the UK and Irish markets.
Mitchell said: “We are extremely pleased that SILCA has chosen to partner with Mohawk’s UK. SILCA is a globally respected brand with a reputation for innovation, performance, and exceptional quality.
“Having personally used the products, I can confidently say I have been a longtime fan. We are excited to introduce the range to our dealer network across the UK and Ireland. Our sales team looks forward to working closely with dealers to showcase the full SILCA product offering and support the brand’s continued growth in the market.”
The new Silca Ultimate range
Scot Allen, international sales at SILCA, added: “Mohawk’s has been a strong and valued partner for SILCA in France, and I am excited to expand our relationship into the UK and Ireland.
“Their focus on premium brands and differentiated products aligns perfectly with SILCA’s position in the market. I am confident that, together, we will strengthen our presence and place the brand with leading premium retailers throughout the territory.”
SILCA said the partnership reflects its continued commitment to supporting specialty retailers with premium products, service and in-market representation. The brand added that working with Mohawk’s experienced sales and distribution team would allow it to further expand its reach and better serve dealers and cyclists throughout the region.
SILCA was founded in 1917 near Milan and is now based in Indianapolis, with a product range spanning pumps, tools, lubricants, bike care products and accessories.
For more information on the SILCA range in the UK and Republic of Ireland, dealers can contact Adrian Yate at ayate@mohawks.eu, George Gori at ggori@mohawks.eu, or Jamie Mitchell at jmitchell@mohawks.eu.
