Feedback Sports has announced its exclusive distribution partnership with ISON Distribution in the United Kingdom.
According to Feedback, this new strategic partnership will bring its full award-winning product catalogue—including their industry-standard Pro Mechanic repair stands, modular tool kits, and bike storage systems to UK independent bicycle dealers and cycling enthusiasts.
With over 30 years of experience in the UK cycling industry, ISON Distribution is renowned for its premium brand portfolio, exceptional customer service, and robust dealer network. This collaboration ensures streamlined logistics, improved product availability, and dedicated local support for Feedback Sports products across the UK market.
“We are thrilled to partner with ISON Distribution,” said Jeff Nitta, President of Feedback Sports. “ISON’s deep roots in the UK cycling community and their commitment to supporting independent bike shops make them the perfect partner for us. We look forward to working together to elevate the brand and better serve our UK dealers and riders.”
Lloyd Townsend, MD at ISON Distribution added:
“Feedback Sports is a brand that aligns perfectly with our ethos of offering high-quality, reliable, and innovative products. Their repair stands and tools are legendary in workshops and at race pits globally. We are incredibly excited to welcome them to our portfolio and to begin shipping to our dealer network.”
UK dealers can view the Feedback Sports range and place orders via the ISON B2B portal from mid-July, 2026. For more information, please visit Feedback | Ison Distribution or contact your local ISON Account Manager or sales@ison-distribition.com
