MVC Group has announced the establishment of a new direct operating structure in the United Kingdom and Ireland, a move it says reinforces the group’s long-term commitment to one of its most important global markets and ensures uninterrupted service for retailers, teams and consumers.
The new company, MVC Group UK Ltd, will manage all UK operations for both Castelli and Sportful, providing dedicated local support and creating a strong foundation for future growth. This development follows the recent announcement that Saddleback Ltd has entered administration. MVC Group would like to express its sincere gratitude to Saddleback and its employees for nearly 20 years of a successful partnership and for their contributions to the growth of both brands in the UK market.
MVC Group says its immediate priority is to ensure continuity for retailers and riders across the United Kingdom. The company is already working to restore normal supply operations and expects product availability for UK retailers to resume shortly through the new UK organisation.
MVC Group will cover any duties, import charges or additional fees, guaranteeing that customers will not incur unexpected costs.
The Group also confirms that all existing orders will be produced and delivered as planned, without interruption to service. The company is actively engaging with retail partners and will provide further information regarding ordering procedures, account management and sales support in the coming days.
“The United Kingdom has always been one of MVC Group’s most important markets,” said Emilio Foà, CEO of MVC Group. “We remain fully committed to supporting British retailers, teams and cyclists. The creation of MVC Group UK Ltd represents an important investment in the market and will allow us to strengthen our service, our relationships and our long-term presence in the UK.”
MVC Group noted that it looked forward to continuing to serve the UK cycling community and building on the strong foundations established over the past two decades.
Retailers and business partners are invited to contact International Sales Director, Camilla Bonomi – mvcuk@mvc46.eu – for any questions or support needs.
