BH Bikes has announced that it is expanding its UK and Ireland dealer network and inviting retailers of all sizes to join its growing community of specialist partners.
Following a successful relaunch in 2025, BH Bikes UK and Ireland says it’s committed to building strong, supportive relationships with independent bike dealers across the region. With over 115 years of heritage since its founding in 1909 in the Basque Country, BH offers a comprehensive line-up of more than 170 models: all designed, developed and assembled in-house for unmatched quality, innovation and efficiency.
The brand says this in-house approach ensures rapid lead times, rigorous quality control and direct integration of rider feedback into product evolution. Benefits extend to dealers through reliable stock availability and competitive margins.
BH’s racing pedigree continues to strengthen with its new 2026 lead sponsorship of the BUFF®-BH XCM Team, a benchmark elite international mountain bike squad competing and winning at the highest levels in cross-country marathon (XCM) events and gravel races. This partnership highlights BH’s commitment to top-tier performance in demanding off-road and gravel disciplines. Team riders push the limits on Lynx and other MTB models, delivering real-world validation and feedback, and a level of excitement that resonates with enthusiasts and drives demand in stores – BH
In a challenging market environment, BH Bikes says it is prioritising accessibility for all potential retailers, from small independents to established shops. The focus is on both eBike and non-electrified markets that can appeal to both casual and enthusiast riders, with low-friction onboarding, dedicated technical support, free UK shipping and tools to help dealers thrive without the pressures of high-volume commitments.
Road and Aero Performance
BH has an extensive carbon road collection starting at £2299 for a UCI-approved full 105 bike, with BH exclusively partnering with Shimano as a long-term groupset partner. It combines race-ready engineering with everyday versatility. Stand-outs include the lightweight RS1 series with endurance geometry, large progressive tyre clearance and integrated carbon bar-stem cockpits as standard, alongside climbing-focused models boasting frames under 715g. The Aerolight and AeroTT models provide cutting-edge aerodynamics for triathlon and time trials. These are race proven with the Burgos Burpellet BH ProTeam, including racing annually in the Vuelta a España Grand Tour.
Gravel and Adventure Bikes
The GravelX aluminium and carbon line-up excels in mixed-terrain racing and trail exploration, as well as being more than suitable for the UK three-season road network, featuring high-performance frames, integrated storage and competitive specs. Models like the GravelX R (Race) deliver speed and resilience, while all-terrain options offer robust geometry for demanding adventures. The carbon GravelX R (Race) or GravelX AT (All Terrain) starts at just £2499 for a full-GRX 10-speed build.
Mountain Bikes
BH’s Lynx SLS and Race ranges leverage the patented advanced split-pivot suspension philosophy for supportive, traction-locked trail dominance, as ridden by top teams including the 2026 BUFF®-BH XCM squad. From full-suspension carbon trail bikes to value-driven hardtails in the Spike and Expert ranges – starting with the MT200-equipped Spike 1.0 at £399 – the collection caters to both competitive and recreational riders with reliable Shimano components across price points. The range typically features both Fox and Shimano components for reliability and ease of customer conversion.
E-Bikes and Urban Mobility
New for 2026, BH has integrated with premium Bosch SX and CX gen 5 motors (with up to 100Nm torque and 800Wh batteries as standard in models like the iLYNX+ NX), alongside proprietary 80Nm SEG systems, also manufactured in Spain. Urban options such as the Atom and Core feature sleek 500Wh, 630Wh or 720Wh battery integration, backed by unmatched standard warranties of five years on eBike motors and two years on batteries, extendable to four years.
Dealer Partnership Opportunities
BH Bikes welcomes enquiries from all UK and Ireland retailers interested in a full-line premium, performance-oriented brand or who are looking for a second- or third-line store brand with realistic expectations and fantastic potential to grow. Partners gain access to the full range alongside the Monty Bikes eCargo and eTrike sister brand, bespoke B2B support tools, highly competitive pricing, centrally located UK reps on the ground, face-to-face demo events and support for store ride-outs, 7-day-a-week telephone support and location-specific opportunities to foster local growth.
With in-house manufacturing ensuring consistent supply alongside paint customisation via the BH Unique programme, plus the added appeal of elite racing involvement and exciting new Enduro and Trail eMTB models on the horizon, the focus is on collaborative, long-term success, ideal for independents navigating the challenging 2026 B2B market.
2026 models are now available and shipping daily across the UK and Ireland.
For dealer enquiries, price lists, or to explore partnership options, contact david@bhbikes.com or +44 (0)7831 885 277. WhatsApp chat is available 7 days a week via the same number. Visit https://bhbikes.com/en_GB for more details and UK-specific information.
