Following the recent announcement of a long-term sponsorship agreement with renowned mountain bike racer and industry personality Wyn Masters, Pembree continues its strong momentum with the announcement of a new UK distribution partnership, confirming Chicken CycleKit as its official UK distributor. The partnership will cover the brand’s full product range.
Under the new agreement, Pembree’s sustainability-led component range will be available through Chicken CycleKit’s dealer network. This includes the recently expanded GCS (Gravity Cockpit System) lineup, featuring the Pembree GCS Handlebar, GCS Stem, and GCS Performance Grips, alongside CNC-machined seat clamps, a downhill-specific seatpost and gravity-focused flat pedals.
Phil Law, Pembree Founder, said: “Chicken CycleKit is well known within the industry for its high-quality service and the support that they offer dealers. We couldn’t have asked for a better partner to help get the latest Pembree products into the best stores across the UK and onto the bikes of riders. This is just the start!”
Pembree at COREbike
UK dealers will be able to view the complete Pembree GCS range in person at COREbike 2026, where Chicken CycleKit will have the products on display.
Gary Turner, Chicken CycleKit, comments: “We are proud to become the exclusive UK distributor for Pembree. It’s a brand that matches the values of Chicken Cyclekit perfectly, being a brand that focuses on a high quality of product and exemplary customer service. We look forward to combining our experience and strong dealer network with the Pembree brand to bring it to even more shops in the UK.”
Outside the UK, Pembree products continue to be distributed in the United States by BTI, founded in 1993 and now a nationwide distributor offering a comprehensive range of shop essentials and authorised service for 18 major brands.
Pembree and Look
November of 2024 saw French cycling business Look announce that it had acquired Pembree.
The acquisition enabled Look to strengthen its footprint in Enduro and Downhill, broadening its gravity pedal offering and leveraging the industry-leading insights of Pembree’s founder, Phil Law.
