Muc-Off has appointed Sven Mack as Chief Strategy Officer, a senior leadership appointment that strengthens the company’s global commercial strategy and continued growth across cycling and powersports markets.
Muc-Off sees Sven’s appointment as an evolution of a near-twenty-year working relationship, bringing deep market insight and distributor-side experience directly into the business.
“Sven already understands Muc-Off inside out. We’ve worked closely together through SportsNut and hostettler, and that experience gives him a deep understanding of our business, our retail partners and the markets we operate in. He’s played a key role in developing Muc-Off’s growth in the DACH region in the last two decades, and his strategic background across cycling and powersports is a huge asset as we continue to grow globally.” Alex Trimnell, CEO, Muc-Off.
Career overview
Sven joins Muc-Off as the founder of Sports Nut in Germany, one of Muc-Off’s first international distribution partners, having worked closely with the brand since 2007 and bringing with him 28 years of experience in the cycling and powersports industry.
Following a long and successful career with the Hostettler Group in Switzerland, beginning with the strategic acquisition of Sports Nut, Sven went on to hold senior leadership roles across the organisation.
Most recently, he served as CEO for all German entities of the Hostettler Group, overseeing both the bike and motorcycle distribution businesses for Europe, leading operations and strategic direction across both categories, as well as their Berlin-based e-commerce hub, Hoco Online. His experience spans brand building, international distribution, digital transformation, and commercial strategy – with a strong understanding of the premium brands at both trade and retail level.
As Chief Strategy Officer, Sven will focus on long-term strategic planning, global market development and the continued evolution of Muc-Off’s e-commerce platforms.
Sven Mack, Chief Strategy Officer, Muc-Off. comments: “Having worked with Muc-Off for almost two decades as one of its distribution partners, I’ve witnessed how the brand has revolutionised the bike care and lube market to become a global leader. As someone with an entrepreneurial mindset and a passion for building brands, joining the board now feels like a natural next step. I’m excited to help shape the next chapter – driving strategic initiatives and supporting Muc-Off’s growth and positioning across cycling and the wider powersports industry.”
The brand further highlights that Sven’s appointment further strengthens Muc-Off’s leadership team as the business continues to invest in innovation, international expansion and long-term value for its distribution and retail partners.
