M Part Wheels showcases continued investment in technology and quality

Madison has shared details of its ongoing investment in M Part Wheels – showcasing the latest advancements in its in-house wheel-building facility.

The Milton Keynes-based distributor has “invested heavily” in its wheel-building operation which now has a brand-new lacing machine and three expert wheel-builders.

In sharing the news the business states “The objective of M Part Wheels is to create high-quality products at excellent prices that appeal to all types of bike shops and the recent growth signals that the brand is delivering exactly what UK retailers need.”

Giving a brief insight into ‘behind the scenes’ Madison has produced a short video, highlighting the M Part Wheels build process, “combining advanced technology with expert oversight to ensure every wheel meets the right standard with a tolerance of 0.2mm deviation.”

In-house expertise in action

The process starts with precision machine-assisted lacing, with the rims attached and initial tension applied. Each wheel is then passed through a truing robot where tolerances are fine-tuned by skilled technicians achieving the same standard of no more than 0.2mm deviation.

M Part’s “stringent quality control” means every wheel undergoes a thorough check before being hand-packed in bespoke, high-quality boxes for safe delivery.

Build options

M Part Wheels are built using components from leading global brands, including DT Swiss, and Shimano. Mavic and Rodi to deliver exceptional durability and performance. Each wheel is built using DT Swiss Spokes and Nipples and are delivered to customers in a box.

The range caters to a wide variety of riders and disciplines, including Thru-axle mountain bike wheels, gravel, road and commute options.

Investing in the future: Building the brand. Supporting retailers.

This investment in machinery and expertise “underscores M Part’s dedication to delivering precision-built wheels that cater to the needs of modern cyclists, ensuring every product upholds the highest standards of quality and reliability”.

Retailers can find out more by contacting their Madison account manager.