Product debuts, seminars and exclusive offers

5 reasons to go to iceBike*

iceBike* takes place this week at Arena:MK. Here are five reasons to get over there: 

Exclusive first-look at new products for the market

There will be new products on show from the likes of Pearl Izumi, Madison Clothing, Genesis, Shimano, PRO, Park Tool and many more. For example the Genesis Datum 30 will be on show. Shimano STEPS will be demonstrating its e-bike technology in force on the demo track, as well as the high-end RP9 shoes and a host of new products.

Insightful seminars from industry experts

There will be many useful talks across the three days from the likes of Shimano, Park Tool, SiS and Stealth.

Get a free customised Lazer Z1 aeroshell

Members of the trade can visit the Lazer stand at iceBike* to get their own customised Lazer Z1 Aeroshell while checking out the latest from the brand, including the Revolution helmet and inclination sensor.

Get to grips with electronic bikes on the e-bike demo track

There will be an e-bike demo track outside at the show, where visitors can try out the Ridgeback Electron, among others, which is built with Shimano STEPS technology.

Have a drink and check out the iceBike* Awards Hall

Towards the end of each day there will be a chance to catch-up old friends and colleagues over a drink on the Bobike, Lazer and Ridley stands. Additionally, the iceBike* Awards Hall is a new addition to the show and is where all of the brands exhibiting are putting their best foot product forward in a bid to win the vote as the most popular product at the show.

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