Bike brand includes road, aero, time trial and endurance race models

2pure picks up NeilPryde

2pure has welcomed road bike brand NeilPryde to its distribution portfolio.

Neil Pryde started the brand in 1970 to develop cutting-edge equipment that would allow him to fulfill his Olympic sailing ambitions.

2pure said it had been seeking a range of bleeding edge road bikes for some time: "…their range of cutting edge road bikes continue to turn heads in the world of cycling. We have looked forward to working with a road framebrand of this quality from our inception and NeilPryde has provided the perfect match."

2pure MD George Bowie added: “Simply put, NeilPryde makes sense – not just from a sales perspective or even a brand outlook perspective, but as a missing piece of who we are as a company. We have been looking for an authentic road bike brand that actually adds value to the UK market and we found this in NeilPryde. When the MD of POC contacts you and says, George you need to look at NeilPryde, you pay attention. A respected brand that is great to work with and holds the same ideals and core values that 2pure hold dear. All of us at 2pure feel that there is a great future ahead for us and NeilPryde.”

2pure has provided a handy break down of the range:


The all new, stiff and ultra-lightweight BURAsl road bike. We know it’s not just about the weight but what you do with it, too, so BURAsl was performance-engineered for the highest stiffness to weight ratio and the most efficient and direct power transfer. And this resulted in 710 grams of nimble, mercurial machine.

Designed for the strongest of racers yet compliant enough for sportive cyclists, the ZEPHYR comes with a geometry suitable for the longest of races. Smooth and lightning-quick with responsive handling, ZEPHYR will provide pure ride exhilaration.

The perfect all-around race bike. Aerodynamic, stiff and responsive, the ALIZE is a champion racer that is every bit as thrilling to ride as it is to look at. Built through a collaboration with BMW Group DesignworksUSA.

Designed for the optimum balance between aerodynamics, stiffness and comfort, BAYAMO’s elegantly engineered form cuts through wind coming from all directions. Combine this with corner-crunching handling and uncompromising looks and and you have a speed machine that will smoothly shave off nearly a minute over a 40km race. Built through a collaboration with BMW Group DesignworksUSA."

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