BikeBiz Bicycle and cycling retail news
Zyro has launched a new consumer website aimed at raising their brand’s profile online.
The new site has been rebuilt from the ground up giving consumers and for launch a number of brands including ABUS, Camelbak, Cateye, Bell, Giro, and Easton have all got their own microsites.
Consumers also have the ability to navigate via brand or category, allowing them the freedom to search for product in a way that best suits their needs. The dealer locator has also been upgraded, and now uses an interactive map to highlight consumers nearest approved dealers.
“The new consumer website is an exciting step for Zyro," said Zyro marketing manager Jonathan Sherwood. "We have put a lot of effort into making our brands the hero of the site, and we will continue to add content rich features for all of our brands. Developing the site in house has given us a lot of flexibility, and means we can continue to add functionality to the platform as we move forward."
Along with the brand and product information consumers can also stay up to date on the latest news and reviews, as well as link to Zyro’s social media channels.
The site is now live at www.zyro.co.uk
