Distributor shakes up its product launch event next year with shows in London and Leeds

Zyro launches revamped ‘Cycle Vision’ trade show

Zyro has announced the dates and venues for its brand new ‘Cycle Vision’ trade show.

Split over two days, the show starts in Vinopolis, London on January 21st 2014, followed by a January 23rd 2014 at the Royal Armouries, Leeds.

The firm has revamped its house trade show format to make its industry show more accessible to independent bike retailers around the country.

Zyro said: "In addition to an extensive show area with brand displays, first look workshops will run throughout the day giving all retailers the opportunity to feedback directly to the brands, as well as gain in depth brand and product knowledge. Visitors to the show will also have the opportunity to learn more about exciting new products for 2014, speak directly to brand representatives, and get their hands on the full product range for the coming season."

Product director at Zyro Simon Ellison commented: ‘The recent success of our 2014 Product Launch events for Giro, Easton, Bell, Blackburn and CamelBak has shown us the value in taking our brands ‘on the road’. With the launch of Cycle Vision we are giving all of our retailers the opportunity to come and see us and our fantastic range of products. Our invaluable first look brand workshops will continue to run at Cycle Vision and will give visitors the chance to gain an in depth understanding of the brands and their 2014 product ranges."

The show will open from 9.30am with product workshops running from 10.00am to 5.00pm and a buffet lunch will be served from 1.00pm to 2.00pm. All attendees will receive a free goody bag and exclusive show promotions.

Brands that will be on show in January include ABUS, Altura, Cateye, Etxeondo, Fenwick’s, Genuine Innovations, Hamax, Magura, Panaracer, SKS and TORQ.

Retailers should visit www.zyrob2b.co.uk/register for further information and to register.

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