BikeBiz Bicycle and cycling retail news
Zwift has opened a new virtual store, the Drop Shop, allowing ‘Zwifters’ to purchase new bikes and wheels from the likes of Specialized, Trek, Cervelo and ENVE for their in-game avatars.
The online training and racing platform will today deliver a one-time payout of ‘Drops’ – Zwift’s new in-game credit – relative to their current level of experience in the game, based on a combination of miles, feet climbed and calories burned.
Zwift levels will remain a key feature in the game, where users level up based on their total mileage. The rewards, however, will receive a makeover as of today. Level unlocks will now only include accessories to customise avatar appearance – jerseys, helmets, glasses and shoes – while bikes and wheels must now be purchased in the Drop Shop.
