Yuba Bicycles has hired Jeff Wuerthele as Eastern US sales representative.
He will be responsible for developing dealer relations and consumer demand throughout the region.
Most recently he represented Bicycle Times and Dirt Rag in advertising and event sales and prior to that he represented Kona, Fox Racing, and Diamondback.
Yuba founder and owner Ben Sarrazin said: “Jeff brings a ton of positive energy and proven bicycle sales experience.
“He lives the Yuba Lifestyle in his hometown of Pittsburgh, PA where he gets around mostly by bike.
“We are pleased to have Jeff join the team representing Yuba in markets east of the Mississippi.”
Wuerthele said: “The timing is perfect. I am thrilled to represent Yuba Bikes and contribute to this emerging bicycle and lifestyle category.”