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YT Industries has launched the all-new Jeffsy, its "most versatile and aggressive" trail bike to date.
It was launched with a three-and-a-half-minute film entitled ‘Friendship Redefined’, featuring a monologue from Christopher Walken.
Markus Flossmann, CEO of YT Industries, said: “Jeffsy has always been about friendship, but friendship has become so temporary and faceless through things like social media, so we wanted to redefine it for this latest bike.
“It’s your best buddy; the friend that is always there for you and won’t let you down.”
