Woom, the children’s bicycles and accessories brand, has launched its latest innovation, with the arrival of what the brand is calling ‘the only self-balancing balance bike made in Europe’.
“We’ve made the woom WOW for the littlest riders out there, so they can have fun moving around while staying safe. This is us redefining mobility for children aged 9 to 36 months. The technical sophistication and child-specific design reflect the passion for innovation that has been at the heart of woom since day one,” says woom CEO Bernd Hake.
The woom WOW, designed as a premium product, aims to help even the youngest riders begin their cycling journey – supporting early childhood development through gentle movement and balance. Critically, the WOW aims to help babies and toddlers build motor skills, confidence, and curiosity from every little “wobble.”
Small Wobble. Big Impact.
“The woom WOW is not a toy and not an ordinary balance bike. It’s a real game changer,” says Nicole Lunzer, Vice President of Brand at woom.
WOW represents a product developed specifically to meet the unique needs of babies and toddlers, enabling parents to introduce the joy of life on two wheels to an audience as young as 9 months old. Understanding the importance of the perfect balance between design, functionality, and comfort, woom has created a product that enhances children’s riding enjoyment.
As the brand points out, “It all begins with a gentle wobble – a familiar rocking motion that helps young children find the right balance between mobility and stability. Even babies as young as nine months, those who are not yet walking, feel more secure on the self-balancing balance bike and can begin to move forward, step by step.”
Falling is not failing
Woom understands that a child’s first experience on a bike is a big moment – both for them and their parents. While not every attempt will be perfect, each try builds confidence and coordination.
“Falling is not failing – that’s the motto of the woom WOW, which encourages babies and toddlers to start exploring the world around them on two wheels with curiosity and confidence. Through our innovative, self-balancing technology, we’ve been able to create a balance bike that actively helps little kids learn how to ride and takes safety, fun and design to a whole new level,” says Hake.
To support this journey, the woom WOW includes helpful guidance and accessories: alongside an instruction manual and an illustrated adventure book, each child receives a cuddly learning companion named Buddy. Buddy is a soft toy that demonstrates how to ride the Buddy Bike, helping children learn through play and imagination.
Uniquely woom WOW:
- Self-balancing wobble motion: Encourages balance and mobility in a playful way, boosting confidence and coordination.
- Self-centring handlebars: Automatically return to the starting position, helping children focus on balance first.
- One-click collapsible design: Easy to carry while keeping hands free – ideal for multitasking parents.
- WOW unboxing experience: Comes pre-assembled with a cuddly learning buddy, illustrated adventure book, and activity ideas to inspire playful exploration.
- Child-friendly premium design: Low frame, long saddle, silent tyres, and 98% recycled composite materials – all tested for safety and durability.
The woom WOW comes in three colours: pop peach, soft sprout and dreamy sky. In addition to colour options, parents can also customise their child’s WOW, with woom offering for purchase a range of bright caps for the tyres, saddle and handlebar ends in five stand out colours – plum purple, lime green, mango orange, raspberry pink and blueberry blue.
Made in Europe
The stylish premium design of the woom WOW is brought to life with sustainable materials and responsible production processes based in Europe. It’s made in Portugal using up to 98% recycled composite materials that are all non-toxic and has a lightweight aluminum frame and lots of clever details. Full bike repairs are possible – without any adhesive or permanent joins involved – and recycling is straightforward thanks to the mono-materials that can be separated and sorted.
The woom WOW is available to buy now from the woom online shop and through retailers.
