BikeBiz Bicycle and cycling retail news
Manufacturer of wooden bike frames Renovo Bikes has appointed Kelsey Anderson to expand its marketing presence.
Anderson was recruited from college by OutsidePR, a San Francisco agency. Anderson grew up in the Northern California mountain bike scene, racing enduros, downhill, dual slalom, cross-country, endurance and short track, culminating at the elite level on the U.S. National Downhill Team.
“Kelsey has the skills, experience, heart and competitive edge to successfully represent our unique bicycle brand,” said founder and owner of Renovo Bikes Ken Wheeler. “She rapidly climbed the professional ladder, managed and raced on sponsored teams, mentored aspiring riders and has always been an ambassador for women riders. We are delighted to welcome Kelsey aboard.”
Aside from mountain bike racing, Anderson is an avid skier, dirt biker, fly fisher, camper and all-around outdoors enthusiast.
“I’ve always been partial to forging paths,” Anderson said. “While Renovo has proven the credibility of its custom-made frames with customers over the previous ten years, changing to only production bikes at this time is both a departure and a new beginning for Renovo, and I’m eager to contribute to its growth.”
For all inquiries, Anderson can be contacted via e-mail at: Kelsey@RenovoBikes.com.
