Women’s Tour picks up accolade at London awards

The OVO Energy Women’s Tour was named Sporting Event of the Year at the Event Production Awards in London on this week.

Last year’s race, the fourth edition of Britain’s leading UCI Women’s WorldTour event, beat the Nitto ATP World Finals, Tour de Yorkshire and the Bournemouth 7s Festival to claim the prize.

Commenting on the event, the judges said: "The OVO Energy Women’s Tour is a great example of an event that has grown and helped establish women’s racing, attracting huge crowds and publicity. The testimonials from participants themselves made this a stand out event.”

The seventh annual Event Production Awards recognised and celebrated the hard work and achievements of key suppliers, contractors, venues and organisers within Britain’s live events and outdoor industry.

Since 2014 the OVO Energy Women’s Tour has visited 27 venues including the likes of Stratford-upon-Avon, Nottingham and Norwich, with 230 different riders having participated in the four editions to date. Polish rider Kasia Niewiadoma won the 2017 race, which finished in London alongside a mass ride for 1,000 women in aid of Breast Cancer Care, the Official Charity of the OVO Energy Women’s Tour.

"We are delighted to be recognised by the Event Production Awards,” said race director of organisers SweetSpot Mick Bennett. "The award means a lot to us as an event organiser as it comes in front of many of our peers and, of course, suppliers and contractors we regularly work with. It is also special to see a women’s event being acknowledged against such strong opposition and shows the continued growth of the OVO Energy Women’s Tour as we approach the fifth edition of the race this summer.”

Earlier in February, OVO Energy announced an extension of its title sponsorship of the Women’s Tour through to 2019. Details of the 2018 race, including stages and participating teams, will be announced during a launch event at the Houses of Parliament on Wednesday.

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