North American steel road bikes are headed to the UK via new deal

Windwave picks up Traitor Cycles

High value steel road bike brand Traitor Cycles is set to arrive on these shores via distributor Windwave.

Owned by riders Kevin Menard and Kyle Young of Transition Bikes, Traitor Cycles was formed to produce high value steel bikes in a unique style. The brand’s cycles are all designed in-house and the deal with Windwave means the distributor has reached into a new bike sector.

Traitor will make its UK debut next week at Core Bike, which runs from January 24th to 26th. In the meantime you can take a closer look at the Crusade, Luggernaut and Ringleader.

Windwave MD Peter Nisbet said: “I am very excited about taking on the distribution of this urban brand. This takes our company into a new market segment with massive potential as more and more people are using bikes for commuting and recreation.

"Traitor is a cool street brand; these fantastic bikes are the product of a dedicated group of guys who build what they want to ride. The focus is on functionality, affordability and most importantly rider’s needs.”

Traitor joins other Windwave-distributed brands Colnago, FSA, Vision, Gravity, Marzocchi, Corsair, Mace, Nokon, A2Z and Ice Toolz.

Interested dealers should contact Windwave on 02392 505320 or email sales at

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