Duo will cover the road and MTB markets

Will Watt and Justin Sullivan join the Specialized UK team

It has been announced that Will Watt and Justin Sullivan will be taking on dedicated roles as the new public relationship specialists at Specialized in the UK. Watt will lead the brand’s efforts on road biking, while Sullivan will lead the company’s efforts in mountain biking. 

Neither individiuals are new to the Specialized brand. Watt has been associated with the company for over 25 years having joined from cycle retail at the start-up of the UK subsidiary. He rose within the company, initially as market development for Scotland, London and the South East. Most recently he has been responsible for leading their Retail Services Programme. 

Justin Sullivan raced downhill at national level in South Africa from 1997-2004. He has worked in the cycle industry for 16 years, initially at retail as a work shop and store manager, before his move to Specialized to work on events, sports marketing and the creation of collateral. He is also a freelance Videographer and Photographer.

These position changes represent the continuation of investment Specialized is making in the UK to strengthen and grow the brand. 

“After 25 years with Specialized, our brand can still surprise me with its innovative engineering, its creative thinking, and the incredible passion for cycling that runs deep through all of our people; sharing and communicating this, particularly with a media that shares that passion, is very exciting and I feel privileged to have that opportunity,” said Watt

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