Wilier Triestina to pursue new sales direction in the UK

Wilier Triestina will be moving to a direct sales model in the UK for the 2020 season, after a ‘long and fruitful’ cooperation with UK distributors.

From 30th June, all sales will be serviced directly by Wilier from its HQ in Rossano Veneto, Italy. This brings the UK in line with its standard distribution model for Europe.

Ed Ibbetson said: “We wish Wilier, and Wilier retailers, the best of luck with this new chapter in their sales development in the UK. In the interim Hotlines will continue to service the requirements of Wilier retailers and provide support up to this transition date.”

Enrico Gastaldaldello, CEO of Wilier, stated: “We would like to thank Hotlines for its help and professionalism in support of the Wilier brand over the last few years and we look forward to moving ahead with our new business model for Wilier in the UK.”

Up to the transition date all enquiries should continue to be directed to Hotlines.

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