'Cycling in the UK has never been so popular'

Wiggle’s first sportives of the year sell out

The continued popularity of bike events in the UK has seen Wiggle’s first four cycle sportive events of the year sell out.

The Wiggle Cheshire Cat saw all of its 3,000 tickets snapped up days ahead of the UCI-sanctioned event. The New Forest Spring Sportive – part of the Wiggle Super Series – also sold out in advance and in response the New Forest Saturday Spring Sportive was added to keep up with demand. Over 2,000 riders took part in the Brockenhurst-set event. More than 1,000 riders participated in the Wiggle Cornwall Tor.

"It has been fantastic to see so many riders out on their bikes enjoying the first events in our series," said event director Simon Thomson (of Kilo To Go). "Feedback has been terrific and we are hugely excited about the rest of the season. If you’ve not signed up for one of our events yet, there are still plenty of opportunities.

"We have Wiggle Flatout in the Fens on June 26, Wiggle Tour of the Peak on August 14, The Wiggle Rut on September 25 and Wiggle Wild Edric as a season finale on October 29. It’s going to be a year to remember."

UK Cycling Events’ Martin Barden added: "The feedback from riders at this event was exceptional – they loved it. We had 1,200 entries and 1,000 riders show up on the day, so we estimate we have raised about £4,000 for the NSPCC.

"We are now looking forward to the next events in the Wiggle Super Series including this weekend’s Ups and Downs MTB Ride and Sportive in Dorking as well as the Jurassic Beast in Purbecks on May 8 and the Bournemouth Sportive on May 22."

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