BikeBiz Bicycle and cycling retail news
MRP has acquired Elka Suspension and merged the White Brothers label into its core line.
Distributed in the UK by Cambridge’s Ison Distribution, the label now offers parts such as Elka’s Stage 5 coil-spring shock under the MRP banner.
MRP has offered front suspension for a few years now and this was seen as a necessary step in order to complete the OEM and aftermarket suspension offering from the label.
White Brothers has also been phased out, with MRP’s logo now the only icon present on the fork line. MRP had licensed the White Brothers name for the past decade.
Read more about MRP’s new products in the Eurobike round up in BikeBiz’s October issue.
