"These bikes rule, check out the attention to detail," enthuses Hot Wheels MD, Russell Merry

WeThePeople 2010 range landing shortly

WeThePeople’s 2010 bikes are currenlty on the water on the way to Hot Wheels and the distributor is predicting “the new bikes will sell themsleves.”

BMX category manager at Hot Wheels, Chris McArdle, said: “We first saw samples of the 2010 bikes at the Taipei show and we were blown away, but actually the final production bikes are even better. We totally sold out last year, several months before Christmas and so we increased our pre-Christmas orders by 30 per cent, I just hope its enough.”

The top-of-the-line Envy retails for £749.99 and comes loaded with top-end aftermarket parts, including Eclat Tibia cranks, Surge pedals, Bondi rims, pivotal seat/post, Swift lever and Unit brake. The frame is full Japanese Sanko magma heat treated cro-mo and is available in either 20.75 or 21.25-inch top tube length. The whole bike weighs only 22.8lbs.

Wethepeople’s 2010 line consists of 11 models ranging from £259.99 retail to the Envy at £749.99. Every model features 25-9 gearing, exclusive componentry and colours.

McArdle says “Wethepeople believe in proprietary parts for their bikes, they don’t look at a Taiwan parts catalogue and pick bits from the pages. These bikes are so good they will sell themselves,” said McArdle.

Hot Wheels MD, Russell Merry, added: “These bikes rule, check out the attention to detail – That is why we are genuinely excited.”

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