New exclusive distribution deal brings huge US brand across the Atlantic to the UK

Walkers Cycles bags Serfas USA deal

Serfas USA is now available exclusively through Walkers Cycles following a distribution deal struck last month.

The first batch is due late February to early March and will contain much of the product that has proven successful in the US, one reason why Walkers MD Andie Walker chose to bring the brand to the UK.

He said: “The whole team here at Walkers are extremely pleased to be able to exclusively distribute Serfas products into UK IBDs. It’s such a huge brand over the pond, which speaks for itself. I have every confidence that it will be greatly
received by all dealers, and they should realise that it has got great selling strength and high profit margins compared to lots of other products on the market.”

Across the North Atlantic, Serfas is a manufacturer, wholesaler and distributor of bicycling parts and accessories, with a comprehensive catalogue consisting of everything from saddles to sunglasses.

Serfas international sales manager John Denson enthused: “Serfas was created with a commitment to independents to provide superior quality products with extra ordinary margins and the best customer service in the industry. Serfas has long been known for their selection of bicycle saddles, but these days Serfas is making a new name for itself in categories such as tyres, pumps, lights, and performance eyewear.

“We are really excited to have appointed Walkers to exclusively distribute our range in the UK. They are a long-established wholesaler with a large customer
base, and are held in high esteem for their service to IBDs.”

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