Wahoo appoints Gareth Joyce as CEO

Wahoo Fitness has announced the appointment of Gareth Joyce as the company’s CEO and member of its Board of Directors.

The announcement highlights that Joyce, “a certified Wahooligan, with a passion for running and cycling”, has extensive senior management experience gained whilst employed with a variety of global organisations and joins Wahoo from Proterra, Inc., where he served as the company’s CEO.

Prior to Proterra, Joyce was responsible for one of Delta Air Lines’ largest business units, leading its global ground-based airport operations and its cargo business. In addition to this, Joyce previously served as president and CEO of Mercedes-Benz Canada – the final role of a 12-year tenure at Mercedes-Benz – and has also held various senior leadership positions in the United States, Europe and South Africa.

Dave Wichmann, Wahoo’s Chairman said: “We are delighted to have Gareth join Wahoo as its CEO and a member of our Board. He is an exceptional talent and a proven leader of global companies with distinctive brands and market positions.  He comes to Wahoo at a time where it is poised for accelerated growth on a strong financial foundation.”

Chip Hawkins, Wahoo’s Founder and Board Member, said: “This is an incredibly exciting time for Wahoo and we’re pleased to have Gareth join us to help drive our innovation and launch of new market-defining products. I look forward to working closely with Gareth and the board to ensure we achieve our mission of building a better athlete.”

Gareth Joyce, Wahoo’s new CEO, said: “I’m thrilled to join the Wahoo team and look forward to working together to continue the company’s innovation and growth. As an endurance athlete myself, this is an incredible opportunity to combine my passion and my profession at one of the world’s most innovative fitness technology brands.”

Wahoo recently announced its summer 2024 entry into the expansive indoor running market through the launch of its revolutionary treadmill, Kickr Run. This followed the release of its Kickr Move and Kickr Shift indoor cycling trainers, which came to market in September 2023. The business has also seen a progressive new growth collaboration with Zwift, Inc. which began in August 2023.