Owner Nick Hussey has turned down private equity investment in favour of crowd-funding

Vulpine turns to CrowdCube for £500,000 investment

Vulpine has launched a crowd-funding campaign on Crowdcube with a mission to raise £500,000 of investment.

The company was founded back in 2012 by Nick Hussey to fill a hole in the cycling clothing market. His vision was clear; to produce sartorial masterpieces that look great off the bike, with performance to match.

Hussey has since turned down private equity investment in favour of crowd-funding to offer Vulpine customers and the wider public the chance to invest.

The company has since more than doubled its sales year on year. They now have 86 products across three separate ranges.

Vulpine will use the CrowdCube sourced money to fund:

  • International expansion in the USA & Asia (especially Japan & South Korea).
  • A Made in Britain range, constructed in Blackburn, to give these International markets higher end products with a clear British feel.
  • HOY Vulpine expansion. Revenue is £350K so far this year, having launched in February.

Hussey’s longer-term vision is to establish Vulpine as an international lifestyle brand, bringing stylish casual apparel to enthusiasts and casual cyclists alike. 

Vulpine’s Story – CrowdCube #vulpinestory from Vulpine on Vimeo.

“I am so excited to offer everyone the opportunity to become part of #VulpineStory. I am looking forward to even more fun, with brand advocates who actually own part of vulpine! What better to help grow your business?” Nick Hussey said.

He continued: “Cycling is growing as a lifestyle choice for so many people and we’re determined to show them just how good stylish cycle clothing can be. We’re committed to build on our success, we believe in Vulpine, and we love hearing that so many other people do too.”

This year Vulpine beat seven clothing competitors in forming a partnership with Britain most decorated Olympic athlete, Sir Chris Hoy. The HOY Vulpine range features simple, stylish road performance wear that is accessible and understated.

Sir Chris Hoy said: “Vulpine is a brand that shares the same values as me, focused on quality and with an inherent attention to detail, they were exactly what we were looking for and that’s why the partnership works so well.” 

To read more about investing, visit www.crowdcube.com/Vulpine. 

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