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The Vittoria badge will replace all Geax logos on tyres made by the Italian manufacturer from September.
All off-road suited product coming out of the factory had sported the Geax badge, but in a move to "refresh and reposition" Vittoria will now move forward with just the one redesigned badge.
“For our clients, basically, nothing changes,” commented René Timmermans, C.E.O. of Vittoria S.p.A.
“The GEAX logo will be replaced by the Vittoria logo—gradually so as to accustom consumers to the change—and this will be supported by a fitting communication campaign.
“The quality, price, and range of our off-road products, as you know them, will remain unchanged. Indeed, from now on, with the fusion of the Vittoria and Geax brands, our off-road products will benefit from the reputed Vittoria brand image, that’s recognized worldwide as a top brand, producing the best-quality tyres.”
The label is carried in the UK by Chicken Cyclekit, contactable on 01525 381347 and Fisher Outdoor Leisure, on 01727 798345.
