Visitors up 60 per cent since last summer relaunch

Visitors flock to Zyro’s new site

Zyro has this week launched a spring refresh of in a bid to continue to elevate its brands representation online.

Last August the company launched its new look site and since then visitors have increased by 60 per cent, Zyro told BikeBiz.

The firm explained: "The seasonal refresh ensures consumers have the most up to date product info and news on Zyro’s collection of brands.

"For the spring launch, new micro sites have been added for Fenwick’s, Genuine Innovations, Hamax, Magura and SKS, featuring a unique brand experience for each of them. Meanwhile the micro sites for ABUS, Altura, Bell, Blackburn, CamelBak, Cateye, Giro, Minoura, Panaracer, Tifosi and TORQ have all been updated for the new season, with new products and technologies highlighted."

Along with the brand and product information, also keeps consumers up to date on the latest news and reviews, as well as link to Zyro’s social media channels.

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