Coyote Sports is soon to have an advert promoting Skyway Wheels showing across 16 different Sky channels.
Coyote’s Iain Pollitt-walmsley this morning told BikeBiz: "The adverts will run from 22 Nov to 21st December. Dealers can find out the ad times/channels by contacting myself. We have just had the first nine days of scheduling confirmed with the ad being shown on over 16 different Sky channels over 150 times. The ad will run over 500 times in the five week period."
On top of the 30 second televised advert, there will be a 45 second advert on the Coyote Sports website and a further short film (approx five minutes long) soon to appear on Youtube showing much more of the filming.
Pollitt-Walmsley added: "The main purpose of the advert is to direct consumers to our website to view the products, but more importantly direct consumers to their local dealer. Only dealers that are Skyway stockist will appear in the dealer search.
"The dealer search will be broken down into Skyway bike dealers and Skyway wheel dealers. It’s simple to become a dealer – order five models of bikes and become bike dealer, or order seven colours of wheels and become a wheel dealer."