Verve Cycling power meters join Moore Large stable

Verve Cycling, makers of the InfoCrank, has signed a distribution deal with Moore Large.

In stock now, the no fuss power meter comes ready calibrated and once fitted, claims to never need resetting. It has been extensively tested by amateur and professional riders and shown to perform reliably even in extreme conditions. It’s available in most popular lengths and formats and displays a real-time output to ANT+ compatible head units. Units are priced at £1,410.

Verve Cycling president Bryan Taylor said: "Moore Large is the first distributor in the world to carry our InfoCrank range. We are delighted to be working with Nigel Moore and his team.

"Moore Large is a perfect match for Verve — they share our family company principles and, of course, have an extensive, high-value distribution network. We look forward to bringing InfoCrank to a wider constituency of UK riders who are committed to improving their sporting performance."

Moore Large product manager Steve Palmer added: "After spending just five minutes with Bryan and Magnus from Verve, it was clear InfoCrank added a completely different dimension to power devices. The data produced is stable and it’s the first in its category to have certified accuracy. Riders looking to progress can maintain a true record of their power and have access to the same equipment as the professionals."

For the last year in Europe and the UK, InfoCrank has only been available through a small number of affiliates, while Verve tested all service and logistical processes. The previous year was spent testing and demonstrating the product to leading institutions, teams, and athletes, to unanimous approval of its remarkable accuracy, ease of use, and durability.

InfoCrank is now ridden by Olympic athletes, professional cyclists, and amateurs worldwide. It has been ridden without fault in tough long tours, such as the amateur Haute Route and Tour TransAlp races, in the Giro d’Italia (by Alessandro Petacchi), in Belgian Classic races, in the UWCT Masters Series, and by many of the contestants in the 2015 World Championship. It debuted with Magnus Backstedt at the 2014 Ironman World Championship—and many triathletes are now following his lead. 

Taylor concludes: "InfoCrank is by far and away the most accurate power meter available,’ said Mr Taylor. ‘In essence, it is a precision instrument built as a racing cycle crankset.

"More than accuracy, what sets InfoCrank apart from a previous generation of power meter is its durability. InfoCrank never needs re-zeroing. The factory calibration is a constant.

"We believe InfoCrank is the power meter today’s cyclists are looking for—bike riders who want accurate information, all the time, without the fuss. The only maintenance needed is a battery change every so often, and not very often at that." 

www.vervecycling.com