Until now, those who custom-configure a bike have typically only experienced the beginning and end of its journey: placing the order and picking it up at the dealer. What happens in between often remains a mystery. VELO DE VILLE now brings this journey to life digitally. Thanks to the new features in VELOWALLET, customers and retail partners can track the entire customer journey of a custom-made bike—from configuration through manufacturing and delivery to service and maintenance.
With the expansion of VELO WALLET, VELO DE VILLE has created a digital companion that brings together all the key stages of custom-made bikes in one place. Customers no longer see just an abstract order status, but can track the steps their bike is currently going through. From production planning through powder coating and assembly to delivery to the specialty retailer, it becomes clear how a configuration turns into a custom bike.
It’s not just about transparency, but about a completely new customer experience. Anyone who designs their own bike develops a special connection to their future bike even during the configuration process. Step by step, an idea becomes reality: the chosen frame, the favorite color, the carefully selected details. Automatic status updates bring this journey to life and heighten the anticipation for the moment when their own bike is ready for the first time.
From order to first inspection
VELOWALLET also creates tangible benefits for specialty retailers in their day-to-day operations. A centralized overview consolidates all sold bikes along with their specifications; digital documents and bike-specific manuals are available at any time, and components can be uniquely identified via QR code. This simplifies consultation, workshop preparation, and service processes alike.
After delivery, VELOWALLET continues to accompany the bike. Service histories, maintenance information, and relevant documents remain permanently available and grow with every visit to the shop. Automatic inspection reminders support regular maintenance, while dealers can access relevant information even before an appointment. This creates a seamless connection between purchase, use, and service.
When data becomes a digital lifecycle
With these new features, VELOWALLET is evolving into the central digital access point for every VELO DE VILLE bike. Purchase receipts, technical specifications, maintenance records, and service information are consolidated in one place and remain available at all times for both owners and the supporting specialty retailer. This is complemented by digital theft protection: a stolen bike can be reported in the app with just a few clicks. Since service and spare parts are provided exclusively through the VELO DE VILLE dealer network—and dealers access the VELOWALLET for maintenance and repairs—the likelihood of recovery increases significantly. This means a stolen bike will eventually be identified within the network and can be returned to its rightful owner.
Together with the documented history, this creates a digital lifecycle for the bicycle, fostering transparency, building trust, and providing additional security.
