Velduro UK has announced that it is now seeking a select number of specialist dealers and approved build partners across the UK.
Velduro says the Avinox-powered E-MTB and E-Gravel brand has officially launched in the UK, bringing its New Zealand-developed Rogue and Phantom platforms to British riders.
Alongside the launch, Velduro UK is beginning to establish a small network of specialist dealers and build partners to support bespoke builds and long-term brand growth. Both platforms are available as frame-only options alongside complete builds, something they say is a key differentiator in the UK e-bike market and one that allows retailers to offer fully customised Avinox-powered bikes
Rogue Frame-Only and Rogue R
At the heart of the UK launch sits the Rogue, Velduro’s highly adjustable enduro E-MTB platform. The Rogue is available as a frame-only option, with or without a custom-tuned Fox X2 rear shock, or as complete builds including the Rogue X and flagship Rogue R.
The Rogue R features the DJI Avinox motor system with an 800Wh battery, SRAM Maven brakes, T-Type drivetrain with Smooth Shift and Auto Shift enabled, an enduro-rated carbon wheelset, and a OneUp finishing kit. Weighing just under 23kg in size medium, it ships as a mixed-wheel setup but can also be configured as a full 29er. The Rogue is a ‘no compromises’ E-MTB, providing a platform for the Avinox system, turned up to 11.
Frame-Only Freedom
According to Velduro, they are one of very few E-MTB brands offering frame-only Avinox-powered framesets, giving riders and retailers the freedom to build bikes from the ground up. This approach allows shops to deliver true bespoke builds, while also appealing to riders looking to reuse existing components or create something highly individual.
The frame-only strategy is central to Velduro’s UK approach and has already been showcased through high-profile custom builds, including a recent collaboration with UK builder Gee Milner.
Engineered for Adaptability
The Rogue has been designed for maximum adjustability. Rear travel can be configured between 165 and 172mm, with 160–180mm fork compatibility. At the heart of the design is Velduro’s iTrack rear linkage, delivering a rearward axle path for improved traction and control. The idler position has been optimised to reduce pedal kickback and handle the high torque output of the Avinox motor.
Low standover height was a major design priority. Short seat tubes, combined with a relocated charge port on the downtube, allow for industry-leading dropper post insertion across all sizes. Following extensive collaboration with Fox NZ, Velduro developed a custom-tuned 2026 Fox X2, tailored specifically to the Rogue’s suspension kinematics.
The Phantom is available in both flat bar and drop bar configurations, providing excellent adaptability.
Expanding the Range with the Phantom E-Gravel
Alongside the Rogue, Velduro is also launching the Phantom, its Avinox-powered e-gravel platform. Available as a frame-only option or as the Phantom S and X complete builds, the Phantom is aimed at commuting, touring and performance E-Gravel riding.
With up to 1000W peak power, 120Nm of torque and full adjustability via the Avinox app, the Phantom offers a level of power, tuning and range flexibility that sets it apart in the e-gravel category.
Dealer and Build Partner Opportunities
The focus is on retailers with experience in premium bikes, custom builds and high-level technical support. Partners will benefit from access to frame-only Avinox platforms, the ability to offer bespoke builds, and location exclusivity.
Availability: All Velduro bikes and framesets will be available from April 2026.
Contact ben@velduro.co.uk for more information.
