Upgrade to debut new brands at COREbike 2019

Upgrade Bikes, one of the original founding companies of COREbike, will debut two brands, Ritchey and Fusion, at the 2019 show, as well as showcasing ‘fresh’ products from Lezyne, DMR, and Kinesis.

The trade show is returning to Whittlebury Hall from 27th to 29th January, and registration is open now for cycle retailers and members of the bike press.

The new Shop Floor Drive pump from Lezyne features integrated storage in the handle for tools, patch kits and tyre levers.

DMR’s Deathgrip range expands with new colours and the Vault Pedal signature series gets a new ‘Brendog Ice’ addition.

Kinesis will come into its 20th year and showcase the new ‘G2’ go-to gravel complete bike and the new ‘RTD’ distance road frameset.

This is the first year that Upgrade will include Ritchey as part of the company’s presence at CORE, and it will showcase its WCS component line with the Streem3 road handlebar.

Ritchey framesets are now available to select dealers from Upgrade.

Another new arrival to the Upgrade family is Fusion, with its S1 jacket.

Upgrade will also show a section of products across its brands that make up the IDB 100 range, exclusive to IBDs on Upgrade’s dealer log-in.

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