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Mirra rides for Haro, the BMX brand brought in by Moore Large.
Gary Mather, Moore Large sales director said Mirra’s inclusion is "a major opportunity" to promote Haro.
"It is the perfect time to begin promoting the brand for 2002," he said.
"Dave Mirra’s exposure for Haro in recent years via the X-games and Playstaion has given Haro a major boost and most rank him as the best known bike rider in the world for the teenage sector. Ask a 14 year old if he has heard of Dave Mirra, then ask him if he has heard of Lance Armstrong, I suspect Dave Mirra would have 10 to 1 recognition."
Moore Large will be exhibiting Haro BMX at the Future/Haymarket show. Dave Mirra will be on hand for poster signings and chinwagging.
"I look forward to passing on sales leads to our customers," said Mather.
