UCI World Championships receives sponsorship from Zwift

Online training platform Zwift has joined forces with the Organising Committee of the 2018 UCI Road World Championships as an official supplier to release the 2018 UCI Road World Championships Zwift course.

The 2018 course will provide an “alpine flavour in contrast to the city centre location of the Richmond 2015 route”.

Zwift’s Innsbruck course is expected to focus on the 24km ‘Olympic Lap’, tackled seven times during the men’s road race and three times during women’s road race, which includes an 8km climb and passes through the scenic old town of Innsbruck, ‘Capital of the Alps’.

“This course is something we’ve not seen at the UCI Road World Championships for many years and will translate into something incredible for our Zwift community,” said Eric Min, Zwift co-founder and CEO. “It’s going to be fantastic to be riding alongside World Championship contenders conducting their course recons on Zwift. I can’t wait.”

“This has the potential to be truly groundbreaking for the national teams,” added Austria’s Bernhard Eisel of Team Dimension Data. “The lead contenders will certainly be performing course reconnaissance in the coming months, as is the norm. However, what is new is the ability to repeatedly train on a key segment of the course and understand when the best moments to attack will come.

“For riders such as myself, who will serve as supporting riders, we need to understand when the critical moments of the race will come and ensure our leaders are in the best position possible. And it will be super motivating to prepare alongside Zwifters from all over the world.”

In the coming weeks, Zwift will announce plans for ‘pop up’ activations at Innsbruck during the 2018 UCI Road World Championships.

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