TVS EBike Company has introduced Swiss eBike brands Cilo and Ego Movement to the UK market, with the business highlighting its dealer-first strategy.
Headquartered in Zurich, Switzerland, TVS EBike Company has established a dedicated UK office and local team to manage the full spectrum of operations in the UK, from sales and marketing, to logistics, product support and dealer relationships. It is now launching two established Swiss eBike brands, Cilo and Ego Movement, into the UK market. From the start, TVS want their strategy to be clear: TVS EBike Company will work exclusively with specialist bike dealers and has no plans to sell direct.
Brand details
Cilo: “A concise range of premium EMTBs that spans all-mountain and enduro categories, with options of full-assist or light assist in each”.
- Kyano – an enduro EMTB with 170/160 mm travel, 85Nm Shimano motor, and a mixed 29/27.5 wheel setup – “the bike most people want”.
- Tanay – an all-mountain EMTB with 140/135mm travel, 85Nm Shimano motor, and 29′ wheels – “the bike most people actually need”.
The announcement highlights that Cilo bikes were “designed with control, agility, and all-day performance in mind. Straight seat tubes allow full dropper post insertion, class-leading standover clearance, and subtle touches that make working on the bike easier, such as one bearing size across the frame and linkage”.
For shops supporting or looking to grow a cycling as transport customer base, its here that TVS Ebike offers Ego Movement:
“Smart, stylish but functional urban eBikes designed for riders who value comfort, confidence, and effortless style in daily life. The brand takes inspiration from key pioneers in the history of electricity – so you might recognise some of the names”.
- Pixii – Low-step chain-driven urban bike with an 85Nm Shimano EP6 motor and 531Wh removable battery, with up to 150kg carrying capacity.
- Curie – Low-step belt-driven urban bike with an 85Nm Shimano EP6 motor and 531Wh removable battery, with up to 150kg carrying capacity.
- Galvani – Roadster belt-driven urban bike with an 85Nm Shimano EP6 motor and 531Wh
removable battery, with up to 150kg carrying capacity. - Millikan – Cargo bike with 24" wheel, 180kg carrying capacity. More information coming soon.
Accessories – a range of EGO Movement accessories to make these bikes even more functional: baskets, racks, mudflaps.
“We’re here to build something lasting”, says Dr Avrath Chadha, Senior Vice President, Europe TVS Group. “Our focus is 100% on supporting the IBD and specialist dealer network. We don’t want to compete with our dealers; we’re here to help them grow. We want to offer a complete portfolio of eBike brands, spanning several disciplines, to make it easier for dealers to cater to all customers. Everything from our product ranges, to logistics and after-sales is designed to make their lives easier.”
TVS overview
TVS EBike Company is part of the TVS Motor Company, one of the world’s top five two-wheeler manufacturers, with an annual production of over four million units. Founded over a century ago in India, today “it is an industry leader in the transportation and mobility sector”.
The parent company, TVS Motor Company, owns Norton Motorcycles, one of Britain’s most iconic motorcycle brands, and has collaborated for over a decade with BMW Motorrad on the development and manufacture of premium motorcycles and is now drawing its attention to e-mobility, in particular eBikes, with the conception of sister company TVS EBike Company in July 2025.
