First edition of the show at Lee Valley VeloPark goes down well and will return to same venue next year

Triathlon Show hits 6,000, date set for 2017 show

Immediate Media’s National Triathlon Show attracted 72 exhibitors and 6,107 dedicated triathletes to the Lee Valley VeloPark in April.

Organised by Mercury Events, the show took place at the Stratford cycle arena for the first time. Previous iterations saw the show take place at Sandown Park.

Supported by Immediate’s 220 Triathlon, Cycling Plus, Pro Cycling and BikeRadar, the show saw exhibitors HUUB, Quintana Roo, Garmin, Zone 3, Storck, IMG, PowerBar, High5, Alton Sports, Pearl Izumi, Compressport and A1 Multisport.

The National Triathlon Show will return to Lee Valley VeloPark on April 7th to 9th 2017.

“We’re delighted with the success of our first show at Lee Valley VeloPark," said Alison Worthington, Publisher of Immediate’s Sports Portfolio. "Visitors loved the iconic venue including the opportunity to get on the track itself, plus exhibitors traded very well, giving us a perfect base for us to build the show in years to come. Crucially the audience came ready to spend, with many exhibitors remarking on the high quality of the audience compared to other events.”

Helen Webster, Editor of 220 Triathlon, added: “Besides researching and shopping for all the latest kit and technology, there were some brilliant learning and training opportunities for our audience at the show including seminars from some of the best-known names in the sport. We have exciting plans to add more feature content to the event when we return to the Olympic Park next year, too – watch this space!”

Held alongside the show were the 220 Triathlon awards at the Stratford Old Town Hall, where over 150 nominees, athletes, coaches and industry professionals gathered to hear who had won.

PIC CREDIT: Jessica Milberg Photography.

In other news...

Leatt appoints Bastian Dietz and Dain Zaffke to focus on MTB market

Leatt, the head-to-toe protective gear brand, has announced that it is reinforcing its team with …