Trek Bicycle Corporation has acquired the rights to licence Ascend retail management system software. It will be made available in August and is for Trek IBDs only.

Trek stores in US can buy in to retail management software

Ascend software is produced by Leum Software Partnership of Wisconsin.

Trek president John Burke said:

“We are always looking for ways to make our dealers more successful. In the future, a dealer’s success will depend more on their information systems. We want to help our dealers by offering them a complete turn-key bicycle store management system and equally great service to back it up.

“We have recently installed the Ascend software at the Trek Store in Madison and will be adding a lot of great features to the system, with the plan to introduce the complete package at Trek World in Madison in August.

Trek World is Trek’s in-house show.

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