BikeBiz gets to know the people working in the nation's cycle trade, one person at a time (this might take a while). This month it's the turn of Henty's Business Development Manager for the UK, Melissa Rollins...

Trade Account: Melissa Rollins, Henty

BikeBiz gets to know the people working in the nation’s cycle trade, one person at a time (this might take a while). This month it’s the turn of Henty’s Business Development Manager for the UK, Melissa Rollins…

How long have you been with Henty?
I have been with Henty for three years. I started out working with the founders, Jon and Jez, when they launched the Wingman, a suit carrier for cyclists, in the UK in 2012. The guys are based in Australia so my role is overseeing Henty in the UK and Ireland. At the start of 2014 I started my own company to officially be the UK and Ireland distributor for Henty Products.

How long have you been in the industry?
Henty is my first foray in the bike industry. I was a criminal defence lawyer in my previous life so lots of useful experiences to carry over!

What¹s the best thing about the industry?
It’s really refreshing to be involved in an industry where so many people are working on something they love. Everyday is different and brings a new challenge. I’m having fun working on different sides of the business and enjoy liaising with national chains, independent stores, online retailers and Henty customers direct.

What’s the best part of your job? And worst?
The best part is speaking to customers both retail and trade who love our products. It’s a great feeling when someone tells you they have been searching for a product that solves their problem of commuting with there suit and are so please to find it. The worst part… juggling work life with looking after my 20 month old daughter.

What are you working on at the moment?
We have a new product range called the Henty Tube which has just arrived in the UK. It’s the ultimate dry bag for cyclists, triathletes and open water swimmers. The Tube’s main compartment acts like a dry bag. A second compartment allows you to transport your clean clothes separate from any wet or dirty gear. I’m currently introducing the Tube to Henty retailers and reaching out to new ones.

Do you work in the bicycle business? Want to take part in Trade Account? Let us know at

This article first appeared in October’s BikeBiz. Dozens of our previous editions are available online. If you’re in the bicycle trade then you can get BikeBiz magazine through the post for free.

In other news...

Limitlass hailed ‘a huge success’ as festival celebrates women’s mountain biking

The Limitlass MTB Festival, hosted by Katie May, Fiona Finnie and Anna Riddell, has been …