BikeBiz gets to know the people working in the nation's cycle trade, one person at a time (this might take a while)

Trade Account: Bruce Dalton, Kinesis

BikeBiz gets to know the people working in the nation’s cycle trade, one person at a time (this might take a while). This month it’s the turn of Kinesis’ brand and marketing man Bruce Dalton…

How long have you been at Upgrade?
I started in April this year.

How long have you worked in the industry?
I set my own wheel company up in 2011 where I built carbon wheels and imported boutique cross tubes while I was at University, then joining Upgrade has been my first full time role.

What’s the best thing about working in the cycle industry?
I get to work with exciting people and products as well as design ideas which become reality. The industry is booming and I love the pace of things, oh and there’s some satisfaction in being very “in the know“. And of course I get to ride products I’ve worked on!

What’s the best and the worst parts of your job?
I’ll start with the worst, lack of riding time at the moment due to mad rush around new products and plans but my bosses are very understanding as that’s going to change soon in the ramp up and start of proper training for the 2015 Cyclo Cross season. The best part, is making cool things happen!

What are you working on at the moment?
Lots to come from Kinesis: a new fresh look, new models, a team, and a passion behind the brand that’s making things happen all the time, no doubt soon you’ll all see what I’ve been working on! Watch out world #crossiscoming and #wearecross

01403 711 611

Do you work in the bicycle business? Want to take part in Trade Account? Let us know at

This article first appeared in August’s BikeBiz. Dozens of our previous editions are available online.

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