Tout Terrain goes dealer-direct in US

Germany’s Tout Terrain will be moving to a dealer-direct sales model in North America on September 1st. Previously, the brand’s US distribution was handled by Cyclemonkey and Peter White Cycles. New and existing B2C dealers will now work with Tout Terrain directly, communicating with international business manager Damian Bradley or one of the team’s sales representatives.

Tout Terrain manufactures built-to-order touring, bikepacking, city and e-bikes along with single-wheel, suspended child and cargo trailers and other accessories.

“Moving to a dealer-direct model just makes sense for us as we expand our presence in North America and internationally,” said Bradley. “The bulk of our European sales are dealer-direct, and we want to build strong relationships with our western dealers the way we have in Germany and the EU. Our dealer network – and local bike shops in general – are a key component of both our brand experience and the cycling community as a whole, from sales, service and support to events, education and advocacy. We are watching closely as industry players are moving towards consumer-direct and omnichannel sales models, but our ‘dealer family’ remains our primary focus and a key to our current and future success.”

Tout Terrain owner Oliver Roemer said:  “We are extremely grateful for the efforts put in by our distributors, they have been exceptional partners over the years. We would not be where we are today without them.”


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