Tour champions to run limited groupset, due to be available aftermarket this September

‘Tour edition’ Sram Yellow groupset soon to be available

Every former and current Tour de France champion racing in the 2010 race will be equipped with Sram’s new Limited Tour Edition (LTE) groupset.

The collective power of the last eleven Tour winners will kick off the launch of the aftermarket only groupset available for a limited time through Sram dealers, as of September.

Inspiration for the black anodized gruppo with yellow graphics was to pay tribute to the color of the Tour as well as reflect on the manufacturer’s 2009 race success. Sram Red not only won the Tour de France with Alberto Contador, (Astana) but swept the podium with Andy Schleck (Saxo Bank) and Lance Armstrong in third (Team RadioShack).

The black polished brake levers will feature the Tour issue oversized Sram logo in yellow, as seen on Team Saxo Bank and Astana bikes at the 2009 edition. Silver becomes black, carbon remains carbon, and anything red becomes yellow. Sram’s 1090 R2C and 900 aero shift levers will also get the black-yellow makeover.

The groupset remains the world’s lightest, approaching 1,800 grams in the BB30 version.

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