Keep abreast of the news that has got the trade talking (and reading) this month in our digest

Top stories on BikeBiz in July

Shimano unveils road disc brakes; UCI ratification can’t be far behind
The news that Shimano had launched road disc brakes may not have been a massive surprise, but nevertheless may pave the way for the UCI to allow race-use of disc brakes for road bikes…

Good news for walkers and MTBers: Wales may get ‘right to roam’ law
When we published the news that Wales was planning to unveil a ‘right to roam’ law – good news for walkers, climbers and mountain bikers – the Welsh Government called and insisted this wasn’t the case. Yet. We can expect a definitive announcement later this year, we were told. More on the link above.

Toyota launches ‘road bike of the future’
Built in the same workshop as Toyota’s Lexus LFA supercar, the car brand revealed a new high-end road bike that it touted as the ‘road bike of the future’, costing just under £7,000.

Chris Froome’s Tour de France win sees Gatorade out of pocket
Lest we forget that this was the month we saw a second consecutive British winner of the Tour de France seal his victory. Gatorade’s clever Tour de France tie-in promo grabbed a few headlines, with it refunding (certain) purchases if a Team Sky rider won Le Tour.

In pictures: ATB Sales 2014 bike launch
We went along to the ATB launch at Chipping Norton and had a camera handy – follow the links to see the gallery featuring Wilier and Whyte.

Wiggle reports 20% turnover increase
EBITDA rose 2 per cent for the online cycle retailer, which also revealed that it was targeting growth in Europe, Australasia and the Far East.

Moore Large absorbs Eurobike UK
This month saw big news for Derby companies Moore Large and Eurobike UK, with the latter’s staff and brands becoming part of Moore Large.

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In other news...

Digital advertising agency Girodilento launched by Scott Purchas

A new digital advertising agency, Girodilento, has officially launched, headed up by Scott Purchas. Girodilento …