Tiger Cycles has been appointed as an official UK distributor for Kenda tyres, marking a significant expansion of the company’s role in the British cycle trade.

The move will see Tiger Cycles support availability of Kenda’s tyre range across the UK market, including products for mountain bike, road, gravel and urban cycling. The appointment builds on Tiger Cycles’ existing focus on accessible bicycles and components, while giving retailers another route to source one of the cycling industry’s established tyre brands.

For dealers, the partnership is intended to improve access to Kenda products through a more streamlined supply route, with Tiger Cycles positioning the agreement as a way to offer clearer product ranges, stronger availability and improved after-sales support.

The appointment comes as tyre choice continues to diversify across the UK cycle market, with growing demand from riders for discipline-specific performance, reliability and value. Tiger Cycles said the agreement aligns with its aim to serve riders of all levels and strengthen support for independent retailers.