Thok E-Bikes appoints Ambrogio Grillo as new sales manager

Thok E-Bikes has increased its workforce with the arrival of Ambrogio Grillo, who will take on the role of sales manager.

In the last five years, Grillo has worked at Scott Italia, as sales manager for the Bergamont and Dolomite Apparel brands.

“I chose to enter the Thok team first of all because I believe in the project: e-bikes are a game-changer of the cycle industry, as were the MTBs in the late 80s, and the MIG is an incredible, well-balanced e-bike that immediately gives a great driving feeling,” Grillo said.

“The innovative commercial strategy of Thok E-Bikes, with hybrid sales (online and traditional) is a great stimulus for my role.

“Finally, the friendship with Stefano Migliorini (CEO of Thok E-Bikes) has lasted 20 years, since he chose me in the official freestyle team that he managed and gave me the opportunity to grow as an athlete. I took part in many races in Italy and in Europe.

“In those years, he was the one who taught me that you cannot always close all jumps at the first shot, but if you work hard, at the end you can do it. Translated into real life and career: when you run head-on (and elbows wide) you can achieve your targets.”

In his new role at Thok E-Bikes, Grillo will be in charge of developing the Thok Points network. The Thok Points are Thok’s ‘showrooms’ where enthusiasts can try the MIG e-bikes out, possibly buy them (if they can’t go online) and carry out the post-sales assistance.

In other news...

Limitlass hailed ‘a huge success’ as festival celebrates women’s mountain biking

The Limitlass MTB Festival, hosted by Katie May, Fiona Finnie and Anna Riddell, has been …