Last month, BikeBiz.com carried a, ahem, tongue-in-cheek story about Bob Turudich's vibrating saddle patent. The Californian inventor now tells us an Italian saddle manufacturer has one of his saddle ideas in development, and it will be launched at the US trade show at Las Vegas in the autumn

The saddle-that-pleasures to appear at Interbike

Turudich has told BikeBiz.com the "Vibrating massager" part of his saddle is detachable and not the most important part of the soon-to-be-available comfort saddle.

So, what’s it like? Turudich won’t reveal all but did say:

"There’s no cut-outs or split halves. It will for ever destroy Dr. Goldstein’s theory that men shouldn’t ride bikes."

"Believe me, it will lead to a bike saddle war after the first saddle introduction at the Las Vegas bike show of this year."

In other news...

Cycling e-commerce solution provider Objective1 undergoes rebrand 

E-commerce solution provider for the bike market Objective1 has undergone a rebrand. The Bristol-based company …