How the bike trade can benefit from the burgeoning social site

The case for Twitter

The cycling world is seemingly going Twitter mad, from celebrities like Lance Armstrong to cycling magazines and websites. But how can the social site boost bike shops? Is it worth joining the ever-growing Twitter community?

All these questions and more are investigated here in BikeBiz’s Twitter feature, online now.

In other news...

Tell us your thoughts: How is your business faring in the current economic climate?

National news headlines from the past few weeks have been dominated by the cost-of-living crisis, …