Free BMX magazine The Albion is to up its print run on issue five ‘to better meet the demand from retailers’, placing a further 2,000 copies into circulation.
With shops such as Volt of London having shifted around 400 copies on the shop floor, the publisher has told BikeBiz: "When we started The Albion in April we were printing 10k with no subscribers, now we have 437 loyal subscribers worldwide. We’ve been at 11k for two issues now and at the shop level we can’t really supply demand at the moment, so as we’ve increased our advertiser base each issue, it seemed a good time to do it with the added bonus for all the readers of the mag all being able to get United’s new DVD "DownTime" with the next issue for free."
DownTime is about the United Team’s six months sojourn in California in a rented house during the aftermath of the success of This Is United, with the team calling it home for as long as they wanted. The DVD is the culmination of that easing off with some pressure free riding and fun.
The Albion is available to all shops who have accounts with 4Down, Seventies, CSG, Shiner, Tabletop, Mint, Moore and Large, Snap, Scoop, Zeal, Ison and The Boardroom Ireland. Dealer requests for stock of the magazine can also be made via firstname.lastname@example.org.
13,000 copies of Issue 5 will be in circulation as of December 1st.