Tern looks to expand IBD reach with new programme

Tern has announced a new programme aimed at helping organisations integrate bikes into their business operations.

#BikesForBusiness also gives independent bike dealers the products and materials they need to approach local businesses and organisations.

Matt Davis, Tern sales and business development director, said: “In crowded urban areas, e-bikes are often the fastest way to get from point to point.

“This makes them great for much more than just commuting or recreation.

“They’re perfect for last-mile deliveries, facilities management, and campus bike share, to name just a few.

“We’ve received a growing number of requests from businesses, small and large, since the launch of the GSD, and the #BikesForBusiness programme is here to help get their ideas off the ground.”

The programme includes pitch decks for IBDs targeting hotels and food delivery businesses, sample service/warranty contracts that dealers can offer in addition to selling the bikes, and customisable, cloud-based, fleet management software and locking hardware.

It also has customisation options for the GSD, including colours, decals, and logos on panniers, and commercial accessory options, including customised pizza boxes and food delivery pouches.

The Tern GSD is an e-bike that can carry up to 172 kilograms, and Tern has claimed it stores small enough that a small fleet can fit into a van or food truck. 

It added that the GSD adjusts to fit a wide range of riders, doesn’t require any insurance or license to operate and is able to fulfil deliveries "faster while keeping costs low".

Josh Hon, team captain of Tern, said: “More businesses on bikes is something that is essential for the health of our planet.

“But it’s also great for the people working in those businesses who’ll get more sun and exercise.

“And it’ll be a really good thing for dealers who can start to build a recurring revenue model for their shops.

“Don’t forget – businesses depending on bikes in their operations will want to buy quality, and to buy local from a dependable service provider.”

The #BikesForBusiness programme is available in countries where the GSD is sold. 

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