BikeBiz Bicycle and cycling retail news
Tern and Overseas Adventure Travel (OAT) announced yesterday the first season of a new e-bike experience on OAT Small Ship Adventures.
With a fleet of 100 Tern Vektron e-bikes spread across 13 ships, over 2,200 Grand Circle Cruise Line and OAT customers have had enjoyed the e-bike tour while on holiday. OAT specialises in small group adventures on and off the beaten path, and travellers are encouraged to go exploring independently.
“Our travellers are always looking to explore new places, and one of the best ways of doing so is on a bicycle,” said OAT director of nautical and land planning Alastair Newton. “And an e-bike has additional benefits: it allows our customers to explore further and it allows everyone in the family to join without worrying about distance, terrain, or keeping up with the group.”
“OAT runs premium tours and it’s great that they are investing in premium e-bikes to give their customers the absolute best experience,” stated Matt Davis, Tern sales and business development director. “We’re also happy to be able to get a lot of new riders onto bikes—and if this experience encourages them to continue riding when they get home, their local bike shop will be ready to get them on an e-bike in no time.”
OAT was supplied by Moore Large, Tern’s distribution partner in the UK. Moore Large is also responsible for conducting training seminars in several locations in Europe. Tern Vektron e-bikes are available on select cruise lines across Europe. To learn more about OAT and the Grand Circle Cruise Line, visit oattravel.com or gct.com. To learn more about Tern’s #BikesForBusiness programme, visit ternbicycles.com/bikesforbusiness.
